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Channel: Collaboration – Disrupting The Game
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Integrate, extend and collaborate

Significant value is yet to be realized across most CRM deployments, according to Nucleus Research. No surprise in that statement. So, what should we do about this sad state of affairs, afflicting...

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Assembling the Enterprise Marketing Management software stack

Enterprise Marketing Management is a new class of software applications that is emerging to address the urgent demand that marketing automate and integrate functions from acquisition, through to...

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Become a customer company

Salesforce.com continues to impressively develop and articulate its vision. The company’s sky high marketing-budget-to-sales-revenue ratio (okay, I am jealous) may irritate investment analysts, but it...

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Elephants can dance

An enormous amount of care A good appetite for risk An enormous amount of money A huge amount of managerial focus This is the formula Australia’s Commonwealth Bank embraced to engineer a...

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Where is the customer in the org?

What would have to change in most, if not all, companies, to make an organisational chart  like this one work? If you genuinely wish to embrace a new engagement model that is genuinely...

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From push, to pull, to participatory

As we journey from push to participatory, with a stop at pull along the way, here are a few guidelines from customer experience guru Bruce Temkin: You can’t buy loyalty, you’ve got to earn it...

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The machine that changed the world finally changes marketing & sales

In 1991 the Massachusetts Institute of Technology published The Machine That Changed the World. It was the result of a multi-million dollar, five-year, 14-country study into Toyota’s primary weapon,...

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Marketo chases the integrated marketing software suite

An integrated marketing software suite is the big picture goal of leading marketing automation vendor Marketo. Last week, in San Francisco, company founder Phil Fernandez told the 2800 delegates at...

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Embracing connectedness

An excellent example of brand-building thought leadership, IBM’s 2012 Global CEO Study Leading Through Connections is the outcome of 1700 face-to-face interviews with CEOs, general managers and senior...

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The experience premium

Superior experiences create engaged customers who are: More likely to consider brands that promise better experiences More likely to recommend brands based on good experiences Willing to pay more for...

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The CMO role needs a new job description

It is time to redefine the B2B CMO’s job description according to Forrester Research analyst Laura Ramos in a new report titled “B2B CMOs Must Evolve or Move On”. Laura says “CMOs stands at the...

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Do you have a foreman managing your content marketing factory?

Getting a sophisticated content marketing program happening requires a significant degree of cross-functional alignment and co-ordination. Leading B2B sales and marketing research consultancy Sirius...

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“The ROI of Social Media is that your business will still exist in five years”

We know we can reach customers and buyers via social technologies, but the environment is foreign, resource intensive, highly personal and hard to measure. Most marketers are working with Social tools...

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Get visual in real time with your marketing dashboards

Are you building and supporting concise, real-time, visual dashboards to better enable stakeholders to understand and respond to Marketing’s contribution? If you don’t have a marketing dashboard...

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Leading the brand experience: the CXO

Great customer experience doesn’t happen by accident. That’s why the most valuable player in your C-Suite should be the Chief Experience Officer (CXO). Don’t have one? Is your company content to...

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Are we talking past our customers?

McKinsey research says a surprising gap has opened up between the brand messages B2B companies communicate and what their customers really want to know. In the report titled “How B2B companies talk...

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Lean in: women in business, what would you do if you were not afraid?

Salesforce.com has just wrapped up its annual jamboree Dreamforce in San Francisco. It is our planet’s biggest business event, which this year attracted 135,000 registered delegates, including 6000...

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Most of us are consistently missing the online lead follow-up window

More than a decade after the Internet hit prime time and stayed there, marketing and sales organisations are consistently missing the boat when it comes to web-to-lead response times. A recent...

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Is everybody on the call?

If you need to interact with people in more than one location, and which corporate role doesn’t, then you’ll relate to this conference call parody

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Who owns the customer experience?

Everybody agrees that we need to be customer-centric, customer focused and even customer obsessed, says Sirrus Decisions’ Megan Heuer in an excellent post. Few B2B companies have the organisational...

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